IT’S GIVING - New Drink Hits NI Stores

New £1 modern soda launches in 3 flavours with 6g of plant-based fibre per can

Meet IT’S GIVING, Northern Ireland’s new £1 modern soda with 6g of plant-based fibre per can, launching just in time for #ServeSeason.

Created by Simon Gray, founder of BOOST, IT’S GIVING is designed for people who want a soft drink that tastes great, looks good and offers something extra.

Available in three fruity flavours - Apple & Elderflower, Black Cherry and Mango & Passionfruit - each 330ml can is low calorie, naturally low in sugar and contains no artificial sweeteners.

Created as a soft drink first, with added benefits as the supporting layer, IT’S GIVING is made for everyday moments - from lunch breaks and sunny walks to BBQs, picnics, padel matches and beachdays - without the premium price tag often associated with functional drinks.

The launch comes as fibre intake becomes a growing focus for shoppers looking for small, achievable ways to support their daily routine. According to the British Nutrition Foundation, 96% of UKadults fail to meet the recommended 30g daily fibre intake. With 6g of plant-based fibre per can, IT’S GIVING provides 20% of that recommended daily intake, helping to bridge the gap in an easy, everyday way.

The name IT’S GIVING taps into a phrase already familiar in culture, while also reflecting exactly what the brand is here to do: give consumers great taste, a fibre-forward edge and a modern softdrink option at an everyday price.

Simon Gray, founder of IT’S GIVING, said: “People are looking for drinks that fit naturally into everyday life - something that tastes great, offers something extra and works with the way theyactually live.

“That is what IT’S GIVING has been created to do. It is a proper soft drink first - full of flavour and visually bold - but with 6g of plant-based fibre and a £1 price point that makes it easyto enjoy as part of normal everyday moments.

“With BOOST, I built a drinks brand around value and functionality. IT’S GIVING takes that same thinking into a new space - flavour-led refreshment with added purpose.”

IT’S GIVING has already earned industry recognition, with finalist spots in all three UK Soft Drinks Awards categories it entered: Best New Brand, Best Functional Drink and New Product Concept.

The Northern Ireland launch will be supported by sampling activity and consumer-facing events as part of the brand’s #ServeSeason campaign, helping people discover their new summer favourite.

IT’S GIVING is available in Centra, Nearby, SuperValu, Mace and independent stores across Northern Ireland.

For more information, visit www.itsgivingdrinks.com or follow @itsgivingdrinks on Instagram and TikTok.

Photo Caption: IT’S GIVING fans Orla McGivern and Dylan McChesney took a break from their padel match at Belfast Boat Club to declare it officially #ServeSeason in Northern Ireland. IT’S GIVING is available inthree fruity flavours - Apple & Elderflower, Black Cherry and Mango & Passionfruit - with each 330ml can containing 6g of plant-based fibre. The range is low calorie, naturally low in sugar and contains no artificial sweeteners.